One type family, two scripts
IBM Plex Sans and IBM Plex Sans Arabic were drawn together, so a bilingual
page does not read like two companies stapled at the spine. Both are served from this
domain — which is the only reason the privacy page can say what it says.
A mark that survives 16 pixels
One circle, one seam, one leaf. At favicon size the leaf drops out and the
seam is all that is left — and the seam is what makes an apricot read as an apricot rather
than as an orange. It is also the divider you have been scrolling past.
Colour that obeys the contrast rules
The apricot #F58220 is a fill, never type: at about
2.6:1 on white it is illegal as text. Orange words here are #A8480C or darker.
Every orange brand that looks cheap online broke exactly that rule.
Layout that has no breakpoints to forget
The page is built from a handful of primitives that reflow on their own
content rather than on a list of device widths. Resize this window as slowly as you like —
nothing snaps, because there is nothing to snap.